The gap between where you think you win and where you actually win is costing you millions. Here's what changes when you let the data speak.

After building more than 200 ICPs across various industries, I've learned something that surprises most revenue leaders: the problem is not that teams don't understand what an Ideal Customer Profile is. The problem is that most ICPs are built on assumptions that never get questioned, and those ...

Stop dialing into the void. Start connecting with prospects who actually pick up.

San Jose, CA — 11/11/2025 — The Pipeline Group, a global leader in outsourced business development and pipeline generation, has been recognized by Inc. Magazine as a 2025 Power Partner, a distinction honoring B2B organizations that drive extraordinary impact for their clients.

Every year, as the calendar winds down, one thing never slows: next year's targets. Quotas rise. Pipeline expectations rise. Board scrutiny rises. Yet in most organizations, Q4 budget conversations sound the same: spend what's left or lose it. That mentality drives short-term spending rarely tied ...

By Ken Jisser, Founder & CEO at The Pipeline Group For SaaS revenue leaders, the transition from discovery to proposal is the most critical control point in the sales process. It’s where deals either gain unstoppable momentum, or quietly fade into your CRM graveyard. The data tells a sobering ...