Private equity firms excel at systematic improvements for their portfolio companies, yet when each company runs its own SDR team in isolation it creates inefficiencies and missed growth opportunities. While this individualized approach may seem practical initially, the long-term impact on resource efficiency, performance scalability, and valuation can be significant.
As each SDR team has only their portco’s data to work from, each organization’s ability to measure what’s working is limited by scale. Determining ROI by campaign, source and partner is done on siloed datasets through trial and error, which slows down the feedback loop. This makes it harder for marketing to answer the fundamental question of resource allocation—where should we invest more dollars?
Purchasing, managing and building connected GTM tech-stacks is a crucial part of every revenue organization. The cost of doing this 50x over across portcos adds up, not just financially, added ambiguity in process, definitions, and KPI reporting means insights are difficult to compare like for like, and can leave decision makers in the dark.
.svg)
Research shows that 30% of CRM data for high-growth companies is incomplete or outdated. Battling to keep data updated is costly, it takes a huge chunk of time and budget from operations departments just to keep systems at the status quo. Data at a smaller scale makes gleaning high-value insights like propensity modeling impossible.
There will always be a performance disparity between the top performing SDR teams and the rest. When one of your portco’s finds the winning formula, it’s not always easy to transfer that success to the rest. The handbook isn’t copy-paste as there isn’t a centralized operating system to do so from—scale is hindered by skill.
By the time an SDR program matures within a single portfolio company, the rest of the pack might still be lagging. Over the long run, slowed revenue growth and misaligned sales processes stretch hold periods and dampen exit multiples.
The Pipeline Group (TPG) provides an outsourced, centralized pipeline generation solution that redefines the role of the traditional SDR function.
Aggregated data for more effective outreach
Leveraging insights from hundreds of high-growth B2B companies, TPG has made over 40 million dials and has held over 1.2 million live conversations with senior leadership titles across hundreds of industries. Data pulled from over 25 trusted sources has allowed us to optimize our outreach past a point possible for any internal team—TPG offers you a portion of the highest-performing SDR function in the world.
Scalability across portcos
Rather than building multiple disparate BD systems, TPG delivers a winning, highly replicable pipeline generation framework to all portcos across a PE company. This partnership has helped our clients to worry less about how they can fill the top of their funnel and focus on uncovering insights further down the funnel. We’ve helped our clients over 10x conversions to sales meetings.
The SDR function without talent headaches
By partnering with TPG, each portfolio company avoids the cost and complexity of hiring, onboarding and upskilling SDRs. Cultural fit, legacy sales systems and dated onboarding programs often slow the ramp for in-house teams. TPG addresses this with a customized onboarding plan, aligning with your existing CRM—As business needs evolve, TPG can scale up or down without hiring headaches.
No more data disruption
Each organization defining pipeline generation stages differently causes data analyst teams at PE headquarters problems. Having visibility across your entire portfolio is a challenge TPG solves for our clients through our best in class business insights team. We can aggregate metrics from across your portfolio and help you to compare apples-to-apples when looking at performance—allowing you to adjust strategy quicker and more confidently than ever before.
