Chief Marketing Officers (CMOs)

Make every lead count — and prove marketing’s impact on pipeline

TPG helps CMOs maximize pipeline impact and campaign ROI by ensuring every lead is followed up and dispositioned.

With our all-bound model, we bring full-funnel attribution, conversion feedback, and actionable insight to your marketing strategy.

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The Challenge

Marketing investments aren't generating expected pipeline due to ineffective lead management, attribution challenges, and sales-marketing misalignment. Without proper follow-up and measurement, ROI remains elusive.

What You Need

Ensure Every Lead is Follow-up and Dispositioned
Measure Performance Accurately
Test and Optimize Messaging, Territories, and Segments
Focus Budgets on What Works

How TPG Delivers for CMOs

Our comprehensive approach maximizes marketing ROI with:

We Follow Up on 100% of Your Leads - Every lead gets touched, tracked, and dispositioned — turning marketing activity into measurable pipeline outcomes.
We Give You Clean, Real-Time Performance Data - Our all-bound model feeds back which campaigns, channels, and segments are actually converting — no more attribution guesswork.
We Run A/B Tests at Scale - From messaging to testing new Geo’s and market segments, TPG continuously tests what works — so you can iterate, learn, and improve faster.
We Help You Spend Smarter - With precision targeting and clear outcomes, TPG helps you allocate budget to the campaigns and personas driving real results — not just clicks.

Measured Impact

✓ 3.5X return on investment in outbound sales development
✓ 9x more sales activity
✓ Live in 30 days